Its 'cool' to have a cause. I recently recieved an email from ASOS or was reading some glossy mag or possibly both, but one or the other was giving out fashion advice for supporting your particular cause. I was confused because in my head, fashion doesn't go hand in hand with humanitarian support but this article was very nonchalent about the issue, like it was so natural to link the two, like there was barely any need to write an article about it except for idiots like myself.

Basically, the trick is to look super stylish but like you didn't put any effort into your style. It mean lots of mis matching, crazy hair colours, hippy-like elements and plenty of tshirts with bold, blunt and controversial messages. On facebook we join causes. Protests are social events. Overseas humanitarian work looks good on our resume's. Makes us look more well rounded. Appearing selfless has become utterly selfish.
There is a reason a cause has become a cause. And the reasons are getting lost in the hype and the style requirements and the lifestyles. Even google couldn't decide which cause to support without ruffling some feathers so they bunged 4 into 1!!